Sponsorship Rate Calculator
Estimate a fair sponsorship price range from your average views, niche, engagement rate, and placement type - so you walk into brand negotiations with a number.
For context only - average views drives the price, not subscriber count.
Ranges are typical brand-deal CPM bands by niche, adjusted toward the high end for stronger engagement and scaled down for lighter placements - general industry estimates. Actual rates vary by exclusivity and usage rights.
How sponsorship pricing works
Sponsorship deals are usually priced on a CPM basis - cost per 1,000 views - but at a much higher rate than programmatic ad revenue, since a brand is paying for a dedicated, exclusive placement rather than an ad slot.
CPM ranges vary widely by niche: finance and business channels often command $20-$50 per 1,000 views, while general entertainment or lifestyle content typically sees $6-$18. Strong engagement (likes and comments relative to views) signals an attentive, trusting audience, which pushes your price toward the top of your niche's range.
Placement type matters as much as niche or engagement: a dedicated video gets the full CPM range, a 60-90 second integration inside a longer video is worth roughly 45% of that, and a brief mention or shoutout is worth roughly 20% - brands pay for attention share, not just a spot in the video.
Not sure your outbound link performance? Check it with the CTR calculator.
Frequently asked questions
We apply a typical brand-deal CPM (cost per 1,000 views) range for your niche to your average views, then bias the suggested price toward the high end of that range if your engagement rate is strong.
See your total monetization potential
Combine ad revenue, affiliate revenue, and sponsorship into one estimate with the earnings calculator.